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Simon on YOtel

I was lucky enough to get an upgrade to the sleeper bed in British Airways first class. I went to sleep with the conundrum of how to make a Japanese capsule hotel acceptable in the west and woke up realising the solution was around me: all I needed to do was find the designer of the BA first class cabin and ask them to help me design a hotel.




What they say

All the comforts of first class before, or after, the flight
International Herald Tribune

It's definitely a hip new way to kip
Sunday Times, 24 Jun 07

If you're accustomed to turning left instead of right on boarding your flight then it really is the real thing
The Guardian, 30 June 07

At £75 a-night for four-star luxury, YOTEL could be one of the most innovative additions to the British tourist industry since the budget airlines
Daily Mail

YOTEL is simply giving travellers what they want; people are bored with drab look-alike chains, cubbyhole-size urban hotel rooms and grimy bed-and-breakfasts. They want unique experiences at hotels and are ready to welcome features that surprise them
New York Times

Thank you for making our industry so interesting and enjoyable. Personally, I think you are sitting (or should I say sleeping) on a gold mine with tremendous opportunities
Jonathan Worsley, CBRE Richard Ellis and Advisor to the World Travel and Tourism

YOTEL would appeal to the magazine's readers, hip young urbanites. If a hotel is priced perilously low you're usually afraid of what you will find lurking behind the door. Knowing you can get a clean, crisp room with some designer panache is an attractive proposition
Budget Living 04



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