YO! Company - YO! Sushi - What they say

I opened YO! Sushi in Poland Street, Soho on January 22nd 1997 with my life savings of £150,000. Within a week we had a queue down the block and we never looked back. Actually it was not that easy. Over the next five years in spite of some very successful restaurants we had some poor ones too and some close shaves. Robin Rowland who has been my partner from early on really did the hardest thing which was to take a small group of restaurants and build them in to the organisation of quality sites we have today and allowed me to go on and look at new projects.

The best sushi in London
AA Gill - Sunday Times

YO! Sushi and YO! Below concentrate on the eating house as a theatre of fun
The Guardian

At YO! Sushi we have seen the future and it's fun
Fay Maschler - Evening Standard

YO! Sushi turns automation into performance art, staging a culinary event that emphasises mechanised servitude
The New York Times

Simon Woodroffe seems to be letting his imagination run out of control
The Times

We're constantly reading about swinging London. With this place it's coming true
Paul Smith, quoted in Esquire

Welcome to YO! Sushi - a high tech vision of futuristic dining
The Mirror

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