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Simon on YO! Sushi

I opened YO! Sushi in Poland Street, Soho on January 22nd 1997 with my life savings of £150,000. Within a week we had a queue down the block and we never looked back. Actually it was not that easy. Over the next five years in spite of some very successful restaurants we had some poor ones too and some close shaves. Robin Rowland who has been my partner from early on really did the hardest thing which was to take a small group of restaurants and build them in to the organisation of quality sites we have today and allowed me to go on and look at new projects.




Timeline History
1997 Opens Poland Street
1998 Opens Harvey Nichols and launched YO! to GO motorbike delivery
1999 Opens Selfridges and Finchley Road
2000 Opens YO! Below bar. Robin Rowland joins as Ops director
2001 Simon asks Robin to take over as Managing Director
2002 Winner Group restaurateur of the Year
2003 Simon sells controlling interest to Management backed by Primary capital
2004 First Franchise opens in Greece
2005 Restaurant number 20 opens
2006 New generation menu and design launched
2007 10 year anniversary and 30th restaurant opened
2008 Simon sells his personal ownership in YO! Sushi but his company YO! Limited retains a royalty arrangement in perpetuity


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