YO! Company - YO!How + Simon Woodroffe

"Know How" is everything in this world. Simon, along with the rest of the YO! team has learnt from both his successes and failures.

Whether it's public speaking, appearances on television and in the media, book and video publishing or training programmes for both large corporates and smaller entrepreneurial companies we call what we do and how we go about doing it YO! How.

For more information about Simon's Public Speaking and other activities, click on the buttons on the right, and to discuss in person please contact:

Nick Tardent
nick@yocompany.biz
+44 20 7224 0753

Simon left school at the age of 16 and spent 30 years in the entertainment business. His production companies in London and Los Angeles designed and staged concerts for many artists during the 70's and 80's, including The Moody Blues, Madness, Rod Stewart, Stevie Wonder and George Michael.

In the 90s, Simon went into television. He spearheaded the development of television deals to show huge international rock concerts worldwide, including Nelson Mandela concerts, shows for Amnesty International and the Prince's Trust concerts.

In 1997, Simon founded YO! Sushi, a conveyor belt sushi bar. The concept was to make eating a complete entertainment experience and featured call buttons, robot drinks trolleys and Japanese TV. The first restaurant opened on London's Poland Street and became an overnight phenomenon. Today it continues to expand both at home and abroad.

In 1999 Simon won the Ernst & Young Entrepreneur of the Year Award and became part of the CBI/BCC Ambassador of Entrepreneurism campaign, with which he is still actively involved. In 2001 he was awarded the accolade of Best Venue at the Retailer of the Year Awards. In recognition for his contribution to hospitality, Simon was awarded an OBE in the Queen's Birthday Honours list this year, 2006.

Simon has most recently appeared on the BBC 2 produced worldwide hit programme Dragons' Den as one of the formidable panelists, who make and break the dreams of would-be entrepreneurs as they pitch their business ideas for financing. Simon has also featured on Discovery TV's VIP Weekends with Ian Wright, ITV's Homes & Property and ITV's The Millionaire's Club.

As a result of being asked to share the story of his entrepreneurial success, Simon has developed a strong reputation on the UK and international public speaking circuit. Simon speaks openly avoiding business cliche and audiences find his story extremely inspiring and a catalyst for their own endeavours, be they in a large corporate setting or working at a start-up level.

Simon is developing new YO! brands including YOTEL, the world's most revolutionary hotel opening 2007; YO! Zone, part spa, part cafe, part bar and part nightclub; and YO! How, an online support community for budding entrepreneurs.

Click here to download a PDF with full information.

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