The YO! Company stands for innovation. We aim to make quantum leaps to bring value and quality at good prices. You can't market research a market that doesn't exist and we don't. Our criteria is "Would we like to go there?"

We launched YO! Sushi and YO! to Go and along the way entertained YO! You Kids. Baby YO! was our most successful restaurant merchandise: babygrows. We opened YO! Below bars and were then approached by a funeral company who wanted to use the YO! Below name... We said "No, that is reserved for underwear."

You can buy YO! Japan clothing all over the world. YO! Dough, YO! Brew, YO! Jet, YO!GANIC and YO! Car have all had their look in and I daresay you the reader will have your own ideas but we are intent on doing a few things well in the next years and not spreading into everything.

YOTEL is our current focus and opens first quarter of 2007, and YO! Zone, the spa, is slated (as they say in the movies) for a 2009 opening at Battersea Power Station.

Click on the YO! Everything logo in the top menu to read more about YO! ideas.

I want to contact YO! Company with my idea. What should I do?
In the next five years, YO! Co. is focused on doing a small number of projects very, very well. However, business, like life is what happens while you are making other plans and looking into the future is a lot of fun. So click here to send us a few lines on your ideas on what YO! could do be or be called - but please read the PS below first!

PS Simon always says that when he young he would keep all his ideas to his self fearing that somebody would nick them! The reality is, that unless your idea or product is actually patentable (and very few things are) then his observation of the world is that the people who talk about their ideas to anyone who will listen are the ones who make them happen. Please remember that we only invest in YO! branded companies in which, at least in the beginning stages, we will hold a controlling interest.