YO! Company - What they say

YO! Co is the wholly owned holding company of Simon Woodroffe that works with others to develop and seed finance YO! ideas and new YO! brands. YO! Co owns equity stakes and collects royalties from its endeavours.

"YO! was always destined to be a retail brand and just happened to be a sushi bar in its first manifestation." (Mark Norton, designer of the original YO! Logo)

The holy grail of retail today is to constantly and never endingly innovate in order to deliver high luxury without the high cost.

Click on the logos at the top of the page below to discover more about the various YO! Co. brands.

YO! is one of those empires such as Google, Apple or Virgin that thinks of itself less as a business than a way of life
Sunday Times, 22nd August 2004

YO! was always destined to be a retail brand and just happened to be a sushi bar in its first manifestation
Mark Norton, Creative Director, 4i and designer of the original YO! Logo

YO! is one of the founding brands of the individual revolution, alongside Apple, Ebay and now Zopa, in which people define themselves principally by who they are rather than by what they consume
Richard Duvall, Founder of Zopa

For me, the YO! brand is about breaking down boundaries, it's incredibly democratic and is accessible to everyone
Paul Priestman, Director, Priestman Goode and President of DBA

With YO! Sushi, YO! revolutionised fast food
The Observer, 29th December 2005

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