YO! Company - RadiYO - The Concept

I'm always being approached to do radio and TV shows. Producer Alex Black asked me to turn poacher become gamekeeper and finally interviewer under the brand RadiYO! to make a series of shows that help listeners learn about business by talking to those who have been successful at it.

I jumped at the opportunity. Learning by doing is the best way, but learning by talking to those who have done it helps pave the way for a smoother journey.

Click SWITCH IT ON at the right to download to your digital device of choice. Have a listen and let me know what you think by clicking CONTACT US.

RadiYO! is a partnership between GCap Media and Simon Woodroffe OBE the founder of YO! Sushi, YOTEL and YO! Company.

The Heroes Show is a groundbreaking talk show delivered as a podcast through Creation Podcasts, GCap's new "Radio On Demand" initiative. Set against a backdrop of the River Thames, Simon invites influential people from the world of business onto his houseboat to find out what makes them tick.

Every 30 minute episode of the RadiYO! Heroes show is based around a theme, which could be 'Raising Money' or 'Confidence' or 'Fear' or 'Being a Maverick'. Simon probes into the background of his two guests looking to unearth the secrets of their success within the context of the show's theme. The result is an open conversation where Simon draws out motivational anecdotes and sound business advice, to inform and inspire the listener.

RadiYO! Shows so far:

Original Thinking
Simon's guests are BJ Cunningham, the man behind Death Cigarettes and Trevor Baylis, inventor of the wind up radio.

You've Got to Love It
Simon's guests are Tim Smit, creator of the Eden Project and Al Gosling, the man behind the Extreme Sports channel.

Brit Biz
Simon's guests are Shaa Wasmund from Channel 4's business series Bounce Back and Michael Smith from Mind Kandy.

Starting Young
Simon's guests are James Murray Wells, the young entrepreneur behind Glasses Direct and Oliver Bridge who started Bigger Feet whilst at School.

Making a Difference
Simon's guests are Sir Gulam Noon, the man who is probably behind your last Indian meal and Karan Bilimoria who made a big impact by brewing his unique blend of Indian Beer called Cobra.

What's It Like To Have Endless Confidence?
Simon's guests are Chris Gorman, best known for his appearance in the TV show "Make Me A Million" and on the high street for The Gadget Shop and Ben Way who made a fortune when he was just 19-years-old.

Breaking New Ground
Simon's guests are Kanya King MBE, who started the MOBO Awards and Alexander Amosu, who began selling r'n'b ringtones back in the days when we didn't even know what ringtones were!!

How to Grasp the Opportunity!
Simon's guests are Benjamin Cohen, who started the website So Jewish.com and Sahar Hashemi, creator of the high street chain Coffee Republic.

The complete RadiYO! shows are available to download from: http://www.creationpodcasts.com and http://www.itunes.com and across the GCap Network.

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