YO! Company

YO! Co is the wholly owned holding company of Simon Woodroffe that works with others to develop and seed finance YO! ideas and new YO! brands. YO! Co owns equity stakes and collects royalties from its endeavours.

"YO! was always destined to be a retail brand and just happened to be a sushi bar in its first manifestation." (Mark Norton, designer of the original YO! Logo)

Simon Woodroffe believes that the holy grail of retail today is to constantly and never endingly innovate in order to deliver high luxury without the high cost.

Click on the logos at the top of the page below to discover more about the various YO! Co. brands.

YOTEL opened at Gatwick Airport in July 2007, followed by Heathrow Airport in Winter. Schipol opens in Summer 2008 and further openings are planned.

In April, Simon sold his personal ownership in YO! Sushi but his company YO! Limited retains a royalty arrangement in perpetuity which means that unlike Richard Branson, Simon will never have to write a book called "How I Lost my YO!"

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