YO! Co is the wholly owned holding company of Simon Woodroffe that works with others to develop and seed finance YO! ideas and new YO! brands. YO! Co owns equity stakes and collects royalties from its endeavours.

"YO! was always destined to be a retail brand and just happened to be a sushi bar in its first manifestation." (Mark Norton, designer of the original YO! Logo)

Simon Woodroffe believes that the holy grail of retail today is to constantly and never endingly innovate in order to deliver high luxury without the high cost.

Click on the logos at the top of the page below to discover more about the various YO! Co. brands.